You’ve published your book. You did all the things to market your book up until the launch. It’s selling. So, what now? Move onto your next book? Take a little break? Sure. But, you’ll also want to start planning and implementing your post-publication marketing plan.
Here are some tips on how to plan your post publication plan.
- Any time is the right time to plan and implement marketing. Start where you are.
- Be flexible. Implement. Evaluate. Continue or regroup, adjust or start a new plan. If your old plan isn’t working, evaluate it closely. Have you given the tactic enough time? The numbers you look at are sales. In Kindle Unlimited, look at pages read. See if there is a page people give up on. If so, note that for a future possible relaunch.
- If you can, create a marketing plan from pre-publishing to one year after publishing, including a plan for content marketing, reviews, and events.
- Events are tricky. There has to be a reason, like you’re well-known in a community, for people to come to your event. So piggyback on other people’s events. If you wrote a children’s book, offer to read it at your local libraries. Be sure to make it a thing on social media. Other places to join: local writer’s groups or book clubs. If there’s a natural tie in to your book, use that. When you’re out and about, be on the lookout for opportunities.
- Approach social media people, podcasters, and radio hosts. Book bloggers and BookTubers are natural people to ask for reviews, but there might also be a podcast or radio show that would be a good fit. Take deep dives into radio shows. Look on their website for past guests to see if you have anything in common with them. Unless it’s public radio, you can tell the demographics by the kinds of commercials they play during the shows.
- Use content marketing, like quotes from your reviews.
It is common knowledge that the average number of units sold in an indie book’s lifetime is 250. The life of an indie book is about a year. It is possible to sell more than the average. It is possible to extend the life of your book. For as much blood sweat and tears that went into creating it, your book deserves all you can do to keep it “alive” for as long as possible.
If you’ve recently launched your book and need a marketing plan, contact me for a consultation and personalized post launch marketing plan.
Line editor Claerie Kavanaugh.
©2020 Michelle Raab, PhD. All rights reserved.
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