Work In Progress
What am I working on now?
- Finishing up a Tips post on “Indie-be-ready to network”
- Online self-study courses about marketing
- Recording a podcast with Claerie Kavanaugh about indie publishing
- Workbook or guide on launching your book (this has gone from just worksheets to a workbook and seems to be turning into a book …. So who knows?)
- Researching blog posts
- How to price your book
- Author events
- Giving one
- Piggy backing on one
- How to create a marketing plan so that you don’t have to do all of the work; streamline marketing efforts so that you can spend more time writing
- Full time indie writer or full time indie entrepreneur? Is it possible to make a living from just your books? How would you make a living as a creative?
- And a creative nonfiction, maybe it’s fiction, like based on a true story, or in the vein of American Hustle, some of it is true… we will see.
Matchmaker not marketer
For me marketing about helping bring people together. It’s about human connection and community. Within the indie creative community, it’s about helping people connect over the expression of the majesty of the human experience. It’s the moment where people say in concert I get you/you get me. I don’t want to add to conspicuous consumption. I just want to help people find things they will cherish or that will add to their lives. I’m a matchmaker.
Indie Publishing Business Tips
I wrote about some of the business end of indie publishing, like creating a book production budget so that you can make informed choices about how to spend your money to produce your book, which includes editing, cover design, formatting, etc.
- Make the budget ahead of time.
- Plan on doing some sort of revitalization of your book sales at 6 months, 9 months, then at the year mark post publication. We are aiming to extend the life cycle of your book.
- Be prepared to spend time and energy on selling your book. This may include doing readings and speaking at book clubs. I’ll write more about post-publication marketing in a future post
In January, I wrote about how to market your book launch. This month, I gave some tips on how to market your book after you launch it.
- Any time is the right time to plan and implement marketing. Start where you are.
- Be flexible. Implement. Evaluate. Continue or regroup, adjust or start a new plan. If your old plan isn’t working, evaluate it closely. Have you given the tactic enough time? The numbers you look at are sales. In Kindle Unlimited, look at pages read. See if there is a page people give up on. If so, note that for a future possible relaunch.
- If you can, create a marketing plan from pre-publishing to one year after publishing, including a plan for content marketing, reviews, and events.
- Events are tricky. There has to be a reason for people to come to your event, like you’re well-known in a community, . So piggyback off of other people’s events. If you wrote a children’s book, offer to read it at your local libraries. Be sure to make it a thing on social media. Other things to join: local writer’s groups or book clubs. If there’s a natural tie in to your book, use that. When you’re out and about, be on the lookout for opportunities.
- Approach social media influencers, podcasters, and radio hosts. Book bloggers and BookTubers are natural people to ask for reviews, but there might also be a podcast or radio show that would be a good fit. Take deep dives into radio shows. Look on their website for past guests to see if you have anything in common with them. Unless it’s public radio, you can tell the demographics by the kinds of commercials they play during the shows. If it’s a podcast, the podcaster may know about who is listening to them, but like public radio without commercials it’s hard to tell. You can guess who the podcaster is trying to appeal to by the content and by the comments made by listeners.
- Use content marketing, like quotes from your reviews.
My usual pattern of posting is on Mondays, but this month I wrote an extra piece: a review and recommendation of three marketing books that are worth checking out.
- Chris Fox, Write to Market: Deliver a Book that Sells
- Bethany Atazadeh and Mandi Lynn, How Your Book Sells Itself: 10 Ways Your Book is Your Ultimate Marketing Tool
- Allan Dib, 1-Page Marketing Plan
*Not affiliate links. I haven’t decided if I’m going to monetize that way or not for reviews and recommendations. (I won’t be for Indie Writer Profiles.)
If you have any suggestions on for my marketing series, let me know. I’d be happy to do rabbit hole dives for you. Would you like to know some good hashtags on Instagram to find potential readers? Book bloggers? Let me know. I love rabbit hole dives. Just ask Claerie and the folks in the World Indie Warriors. They have inspired more than one rabbit hole dive.
Line editor Claerie Kavanaugh.
©2020 Michelle Raab, PhD. All rights reserved.
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