I hear a lot of talk amongst my indie writer friends about writing to market.
What exactly is that? It’s when you figure out the trends of what’s popular so that you can write a book that fits into those tropes and ride the popularity wave to a nice profit. I have seen cases where a writer has hit the market at the right time, perhaps even by accident, and was able to build a nice-sized audience based on the incidental popularity of their first book. From there, the writer has been able to sustain a career, and many presume it’s because they write to market. Continue reading Marketing Series: Writing to Market
Marketing really isn’t hard. You just need some basic information. Here are my top ten tips for those who are … Continue reading Getting Started: Taking the Mystery Out of Marketing
People talk about your book and make recommendations. Usually word-of-mouth marketing is positive, but it can also work against you. Continue reading Marketing series: the power of word-of-mouth and why we need quality control
I gained 1400 followers in eight months. And you can too. Today, I’m explaining my process in the hope that it may help clarify the mysterious numbers game that is social media. Social media is about being social. Not just delivering information. You want followers to interact not only with you, but the information you are providing. Going into the development of my public profile, I had a few things in mind from my days in politics. Continue reading Marketing series: How to Grow Your Audience
What drives sales on social media? According to research, social media influencers drive sales. Obviously a sale isn’t guaranteed just … Continue reading Marketing Series: What drives sales on Social Media?
Lots of indie creatives struggle to get engagement on social media, even though social media is touted as one of the primary ways for indies to market themselves. What most people don’t understand though is what exactly they’re looking at when they are looking at engagement and more important what it means for a content creator. In order to understand how to increase engagement, we have to take a deep dive into what engagement is. Continue reading Marketing Series: Social Media Engagement: What is it?
I have heard my fellow indie creatives talk about hosting an event as a marketing technique. For instance, a giveaway to market a book, or a Q&A to market a piece of artwork. You get the idea. But if you’re doing a single event, the event isn’t a marketing technique, it’s something to market. Let me explain. Continue reading Marketing Series: Using Events as Marketing Tools
Getting people’s emails and sending out newsletters is a staple piece of marketing advice. I have a way of collecting … Continue reading Marketing Series: Should I do a newsletter
On social media, in the writer’s guides sections of booksellers, blog posts, and so on, I see a lot of content that makes me think that people are afraid of marketing. If there is a post on what’s your biggest fear, worst skill, or whatever in being an indie writer, there are so many people who comment on their fear and loathing of marketing. For the life of me (and I’m not going to lie) I am much, much more afraid of semi-colons and errant typos than I am of marketing. Continue reading Marketing Series: fear and loathing of marketing
It’s really not that mysterious. But for some reason, social scientists and advice writers like to use fancy labels for things. (I do see the irony here🤪). Continue reading Marketing Series: Social Capital … what is it?