Marketing Series: Writing to Market

Marketing Series: Writing to Market

I hear a lot of talk amongst my indie writer friends about writing to market.

What exactly is that? It’s when you figure out the trends of what’s popular so that you can write a book that fits into those tropes and ride the popularity wave to a nice profit. I have seen cases where a writer has hit the market at the right time, perhaps even by accident, and was able to build a nice-sized audience based on the incidental popularity of their first book. From there, the writer has been able to sustain a career, and many presume it’s because they write to market. Continue reading Marketing Series: Writing to Market

Marketing Series: fear and loathing of marketing

Marketing Series: fear and loathing of marketing

On social media, in the writer’s guides sections of booksellers, blog posts, and so on, I see a lot of content that makes me think that people are afraid of marketing. If there is a post on what’s your biggest fear, worst skill, or whatever in being an indie writer, there are so many people who comment on their fear and loathing of marketing. For the life of me (and I’m not going to lie) I am much, much more afraid of semi-colons and errant typos than I am of marketing. Continue reading Marketing Series: fear and loathing of marketing