People talk about your book and make recommendations. Usually word-of-mouth marketing is positive, but it can also work against you. Continue reading Marketing series: the power of word-of-mouth and why we need quality control
On social media, in the writer’s guides sections of booksellers, blog posts, and so on, I see a lot of content that makes me think that people are afraid of marketing. If there is a post on what’s your biggest fear, worst skill, or whatever in being an indie writer, there are so many people who comment on their fear and loathing of marketing. For the life of me (and I’m not going to lie) I am much, much more afraid of semi-colons and errant typos than I am of marketing. Continue reading Marketing Series: fear and loathing of marketing
It’s really not that mysterious. But for some reason, social scientists and advice writers like to use fancy labels for things. (I do see the irony here🤪). Continue reading Marketing Series: Social Capital … what is it?
You try it! Think like a market researcher Here’s a little exercise you can do to figure out who you … Continue reading Marketing Series: think like a marketer 1
Welcome to the first of my marketing series! I’ve been asked by some indie writer friends of mine to write … Continue reading Marketing Series: Introduction (reworked post feed back)