Taking the mystery out of marketing: getting started

Brands are more than your logo. They are the story of your product (or in the case of indie creatives you as a content creator).

Marketing series: the power of word-of-mouth and why we need quality control

People talk about your book and make recommendations. Usually word-of-mouth marketing is positive, but it can also work against you.

Marketing series: How to Grow Your Audience

I gained 1400 followers in eight months. And you can too. Today, I’m explaining my process in the hope that it may help clarify the mysterious numbers game that is social media. Social media is about being social. Not just delivering information. You want followers to interact not only with you, but the information you are providing. Going into the development of my public profile, I had a few things in mind from my days in politics.

Marketing Series: What drives sales on Social Media?

What drives sales on social media?  According to research, social media influencers drive sales.  Obviously a sale isn’t guaranteed just

Marketing Series: Social Media Engagement: What is it?

Lots of indie creatives struggle to get engagement on social media, even though social media is touted as one of the primary ways for indies to market themselves. What most people don’t understand though is what exactly they’re looking at when they are looking at engagement and more important what it means for a content creator. In order to understand how to increase engagement, we have to take a deep dive into what engagement is.

Marketing Series: Using Events as Marketing Tools

I have heard my fellow indie creatives talk about hosting an event as a marketing technique. For instance, a giveaway to market a book, or a Q&A to market a piece of artwork. You get the idea. But if you’re doing a single event, the event isn’t a marketing technique, it’s something to market. Let me explain.

Marketing Series: Should I do a newsletter

Getting people’s emails and sending out newsletters is a staple piece of marketing advice.  I have a way of collecting

Marketing Series: fear and loathing of marketing

On social media, in the writer’s guides sections of booksellers, blog posts, and so on, I see a lot of content that makes me think that people are afraid of marketing. If there is a post on what’s your biggest fear, worst skill, or whatever in being an indie writer, there are so many people who comment on their fear and loathing of marketing. For the life of me (and I’m not going to lie) I am much, much more afraid of semi-colons and errant typos than I am of marketing.

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