Branding: Starting from Scratch
At this point, it may feel like you have to be a magician to conjure your aspiration into existence before anyone recognizes that you ARE who you want to be. Continue reading Branding: Starting from Scratch
Tag: marketing series
Stand Out. Be Yourself.
Do you know the best way to stand out from the crowd? Be yourself. That may seem easier than done. … Continue reading Stand Out. Be Yourself.
Indie-Be-Ready for Networking
As an indie, you’re making a lot of connections with fellow indies, freelancers, bloggers, and readers. What should you have ready when you meet a potential collaborator or reader? online or IRL. How on earth are you going to keep track of everyone? Continue reading Indie-Be-Ready for Networking
Coming up with a book production budget
One of the last tips in my previous post, 10 Tips for Launching Your Book, was to come with a book production budget. How do you do that? Easy. A book production budget is an estimate of what it will cost to get your book published. It includes everything from the cover design, to editing, formatting, marketing, and maybe even research materials. (I’ll explain in a little bit). Continue reading Coming up with a book production budget
10 Tips for launching your book
Congratulations! You’re getting ready to publish your book. You’ve been so busy getting it ready, and you’ve realized you’re not sure what to do for your launch. You want it to be spectacular so that you SELL books. I’ve got 10 tips to help you do just that . Continue reading 10 Tips for launching your book
Email list conundrum and 7 tips for creating your email list
A lot of people suggest gathering emails to build your author platform. (Your author platform is yourself as a brand and your vehicle to make sales). Those of you who have been following me awhile know I think you shouldn’t bother writing a newsletter. The data hasn’t changed since I wrote that. Open rates are still abysmal, and click-through rates are downright disheartening. However, you can still collect emails without writing a newsletter. Continue reading Email list conundrum and 7 tips for creating your email list
Finding Your Audience IRL
Everyone knows you can use social media to find readers, but how do you find your perfect customer in real life? You are a writer. You used to thinking like someone else. So, and today is well post we’re going to experiment with thinking like your reader. Continue reading Finding Your Audience IRL
Marketing Series: Writing to Market
I hear a lot of talk amongst my indie writer friends about writing to market.
What exactly is that? It’s when you figure out the trends of what’s popular so that you can write a book that fits into those tropes and ride the popularity wave to a nice profit. I have seen cases where a writer has hit the market at the right time, perhaps even by accident, and was able to build a nice-sized audience based on the incidental popularity of their first book. From there, the writer has been able to sustain a career, and many presume it’s because they write to market. Continue reading Marketing Series: Writing to Market
One Minute Marketing Tip: Branding
Here’s a quick tip about marketing. What is your brand? It’s not just your logo or your look. It’s the … Continue reading One Minute Marketing Tip: Branding
Taking the mystery out of marketing: getting started
Brands are more than your logo. They are the story of your product (or in the case of indie creatives you as a content creator). Continue reading Taking the mystery out of marketing: getting started