March was all about helping yourself to stand out and making connections. If you’re just starting out, you can still market yourself, even without an obvious track record. The question is: how do you start from scratch? Part of marketing is networking. Even though many of us who are creatives are introverts, we still have to network.
At this point, it may feel like you have to be a magician to conjure your aspiration into existence before anyone recognizes that you ARE who you want to be.
Do you know the best way to stand out from the crowd? Be yourself. That may seem easier than done.
As an indie, you’re making a lot of connections with fellow indies, freelancers, bloggers, and readers. What should you have ready when you meet a potential collaborator or reader? online or IRL. How on earth are you going to keep track of everyone?
Work In Progress What am I working on now? Finishing up a Tips post on “Indie-be-ready to network” Online self-study
One of the last tips in my previous post, 10 Tips for Launching Your Book, was to come with a book production budget. How do you do that? Easy. A book production budget is an estimate of what it will cost to get your book published. It includes everything from the cover design, to editing, formatting, marketing, and maybe even research materials. (I’ll explain in a little bit).
A lot of people suggest gathering emails to build your author platform. (Your author platform is yourself as a brand and your vehicle to make sales). Those of you who have been following me awhile know I think you shouldn’t bother writing a newsletter. The data hasn’t changed since I wrote that. Open rates are still abysmal, and click-through rates are downright disheartening. However, you can still collect emails without writing a newsletter.
Here’s a quick tip about marketing. What is your brand? It’s not just your logo or your look. It’s the