Branding: Starting from Scratch
At this point, it may feel like you have to be a magician to conjure your aspiration into existence before anyone recognizes that you ARE who you want to be. Continue reading Branding: Starting from Scratch
Tag: marketing
Stand Out. Be Yourself.
Do you know the best way to stand out from the crowd? Be yourself. That may seem easier than done. … Continue reading Stand Out. Be Yourself.
Indie-Be-Ready for Networking
As an indie, you’re making a lot of connections with fellow indies, freelancers, bloggers, and readers. What should you have ready when you meet a potential collaborator or reader? online or IRL. How on earth are you going to keep track of everyone? Continue reading Indie-Be-Ready for Networking
Book Review Round Up for February: Marketing Books
With so many books out there on marketing advice, it’s hard to know which ones to choose. Here are three … Continue reading Book Review Round Up for February: Marketing Books
February 2020 Wrap-Up and Work In Progress
Work In Progress What am I working on now? Finishing up a Tips post on “Indie-be-ready to network” Online self-study … Continue reading February 2020 Wrap-Up and Work In Progress
Matchmaker not marketer
It’s about helping bring people together. It’s about human connection and community. Continue reading Matchmaker not marketer
Coming up with a book production budget
One of the last tips in my previous post, 10 Tips for Launching Your Book, was to come with a book production budget. How do you do that? Easy. A book production budget is an estimate of what it will cost to get your book published. It includes everything from the cover design, to editing, formatting, marketing, and maybe even research materials. (I’ll explain in a little bit). Continue reading Coming up with a book production budget
January 2020 Wrap-up
January 2020 is winding to a close and what a great month it has been. January Webinars I had so … Continue reading January 2020 Wrap-up
10 Tips for launching your book
Congratulations! You’re getting ready to publish your book. You’ve been so busy getting it ready, and you’ve realized you’re not sure what to do for your launch. You want it to be spectacular so that you SELL books. I’ve got 10 tips to help you do just that . Continue reading 10 Tips for launching your book
Email list conundrum and 7 tips for creating your email list
A lot of people suggest gathering emails to build your author platform. (Your author platform is yourself as a brand and your vehicle to make sales). Those of you who have been following me awhile know I think you shouldn’t bother writing a newsletter. The data hasn’t changed since I wrote that. Open rates are still abysmal, and click-through rates are downright disheartening. However, you can still collect emails without writing a newsletter. Continue reading Email list conundrum and 7 tips for creating your email list