March was all about helping yourself to stand out and making connections. If you’re just starting out, you can still market yourself, even without an obvious track record. The question is: how do you start from scratch? Part of marketing is networking. Even though many of us who are creatives are introverts, we still have to network.
As an indie, you’re making a lot of connections with fellow indies, freelancers, bloggers, and readers. What should you have ready when you meet a potential collaborator or reader? online or IRL. How on earth are you going to keep track of everyone?
I gained 1400 followers in eight months. And you can too. Today, I’m explaining my process in the hope that it may help clarify the mysterious numbers game that is social media. Social media is about being social. Not just delivering information. You want followers to interact not only with you, but the information you are providing. Going into the development of my public profile, I had a few things in mind from my days in politics.
I have heard my fellow indie creatives talk about hosting an event as a marketing technique. For instance, a giveaway to market a book, or a Q&A to market a piece of artwork. You get the idea. But if you’re doing a single event, the event isn’t a marketing technique, it’s something to market. Let me explain.