A lot of people suggest gathering emails to build your author platform. (Your author platform is yourself as a brand and your vehicle to make sales). Those of you who have been following me awhile know I think you shouldn’t bother writing a newsletter. The data hasn’t changed since I wrote that. Open rates are still abysmal, and click-through rates are downright disheartening. However, you can still collect emails without writing a newsletter.
Getting people’s emails and sending out newsletters is a staple piece of marketing advice. I have a way of collecting