Email list conundrum and 7 tips for creating your email list

A lot of people suggest gathering emails to build your author platform. (Your author platform is yourself as a brand and your vehicle to make sales). Those of you who have been following me awhile know I think you shouldn’t bother writing a newsletter. The data hasn’t changed since I wrote that. Open rates are still abysmal, and click-through rates are downright disheartening. However, you can still collect emails without writing a newsletter.

Marketing Series: Should I do a newsletter

Getting people’s emails and sending out newsletters is a staple piece of marketing advice.  I have a way of collecting

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